Custom Fragrance

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Crafting fragrances to perfectly embody Shinola's brand essence and style.

Shinola

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Project

Shinola

Client

Shinola

Category

Full Service

Realized

2026

Brief

Client Brief

Shinola is a Detroit design brand known for watches, leather goods and other American-made products built to last. As a fellow made-in-America manufacturer, Modern Candle was brought in to develop candles and fragrances that fit the brand.

Challenge:

To craft fragrances that embody the brand's essence and style in a unique and captivating way. The scents needed to be imaginative and evoke strong feelings, turning abstract brand concepts into olfactory experiences that resonate with Shinola's identity.

Solution:

Our in-house fragrance lead assembled the right team to bring the vision to life. Working alongside the fragrance lab, our team engaged closely with Shinola, gathering every detail to ensure a seamless collaboration and a set of truly distinctive fragrances.

Shinola

Shinola

Results are louder than words

Developing Shinola's scents drew on everything we've learned making candles and fragrances since 1978.

  1. Luxury Candle Development: Crafting candles that embody elegance and sophistication, tailored to elevate your brand.
  2. Expert Design by Skilled Professionals: Our team brings creative vision and craftsmanship to every project, ensuring standout designs.
  3. Fragrance Development: Leveraging our extensive knowledge to create unique and memorable scents that resonate with your audience.
  4. Strategic Branding Opportunities: Insight and guidance to strengthen your market presence and customer engagement.

Partnering with fellow "Made in America" brands is both an honor and a privilege. We share a strong alignment of values with Shinola, particularly their dedication to craftsmanship and product excellence. We are genuinely pleased to collaborate with such a respected partner.

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Shinola
Shinola
Shinola

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